From the WWE ring to the Hollywood cameras, few in the wrestling business have been able to forge a career as successful as John Cena.
The 17-time world champion was able to turn his two-decade in-ring run into a thriving movie and television occupation – one which continues to make him a serious income.
Cena’s net worth is estimated to be around $80million, with the wrestler building his wealth thanks to a number of lucrative sources.
Here, we take a closer look at his fortune and see how the WWE star was able to amass such an impressive fortune.
John Cena wrestling earnings
Estimated earnings: $30million – $40million
Cena’s best days in the ring are well behind him, but there is no doubt that his WWE run is the foundation of his $80million fortune.
Since making his WWE debut in 2002, Cena rapidly became the face of the company and was involved in some of the biggest storylines and angles of all time.
A combination of multi-million-dollar contracts, record-breaking merchandise sales and huge paydays from pay-per-view events like WrestleMania have allowed the wrestler to amass his wealth.
As well as making an impact in the ring, Cena would represent the company in outside projects and became an ambassador for the wrestling brand.
From talk shows to charity events, Cena would attend them all, boosting his international profile.
John Cena movie earnings
Estimated earnings: $20million – $30million
Cena’s first attempt at breaking into the movie business saw him run out of Hollywood, though he has since restored his image as a competent actor.
Roles in such titles as ‘Fast & Furious 9’, ‘The Suicide Squad’ and ‘Peacemaker’ have turned the wrestler into a sought-after leading man.
With his comedic and action qualities, Cena offers a lot of versatility to the film business – something that tends to lead to more opportunities.
Cena has made a sizable income from his time in the movie industry, following in the footsteps of another former WWE champion, Dwayne ‘The Rock’ Johnson.
John Cena endorsement and sponsorships
Estimated earnings: $10million – $12million
The lack of negative dramas and misdemeanours in his personal life makes Cena a magnet for companies and businesses who are looking for endorsement deals.
Gillette, Honda, Capri Sun and Hefty are just some of the brands who have partnered with the WWE wrestler in the past.
Cena’s most notable endorsement deal was with Fruity Pebbles, which stemmed from one of The Rock’s insults during a WrestleMania storyline.
John Cena real estate and investments
Estimated earnings: $1million – $8million
Cena has supplemented his wealth by diving into the real estate market and investing in property.
The wrestler reportedly owns a chain of luxury homes in Florida, equipped with swimming pools, gyms and other amenities.
While it is unknown how much Cena makes from his real estate venture, it is undoubtedly a part of his diversification strategy.
John Cena brand value
Estimated earnings: N/A
Brand value does not necessarily provide an income, but it can certainly set up work opportunities with big paydays.
Cena’s charity work is extensive, with the actor granting over 650 wishes for the Make-A-Wish Foundation.
His reputation, generosity and positive public image make him very attractive to companies and business.
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