Planning for life after sport wasn’t always commonplace, but the educated NHL stars of today have side hustles galore.
Some have pushed into real estate and fashion, while others have moved into high-profile media and luxury partnerships.
Here are seven NHL stars with side hustles setting themselves up for life after the ice.
Connor McDavid
Connor McDavid has turned his off-ice profile into a serious business portfolio. He earns high commercial income through CCM, Rogers, ATB Financial, and BioSteel.
Despite having one of the most valuable endorsement lineups in the league, McDavid still invests off the ice.
He has also invested in real estate projects around Edmonton, choosing steady long-term growth over short-term trends.
McDavid has spoken before about staying grounded as his career expands, saying, “I try to keep things simple and focus on what matters.”
That approach shows in how carefully he manages his opportunities off the ice. McDavid is now worth approaching $40 million.
Auston Matthews
Auston Matthews, second in the list of highest-paid NHL players, has become one of the league’s most marketable modern stars, and his off-ice ventures reflect that rise.
His partnership with Jordan Brand made headlines across North America, marking the first time the label signed an NHL player.
He has also leaned into fashion, building relationships with designers and appearing in campaigns that target younger fans. Matthews has said he enjoys experimenting with style and sees it as an extension of his personality.
Those moves have helped him build a brand that reaches well beyond Leafs Nation, contributing to his $30m net worth.
Ryan Reaves
Ryan Reaves has built one of the NHL’s most successful side hustles through 7Five Brewing, the craft beer company he launched during his time in Las Vegas.
The brand grew quickly, expanding its distribution across Nevada and into neighbouring states as demand increased.
Reaves has said the brewery reflects his own personality and story, and fans have embraced the connection. Signature releases, seasonal drops, and local events have helped the company develop a strong foothold.
The steady growth of 7Five has pushed Reaves’ net worth toward $15m as he continues to build the business alongside his playing career.
Brent Burns
Brent Burns has taken a very different path from most NHL stars, running a vast Texas ranch that doubles as a wildlife operation.
He owns a large collection of exotic animals, including antelope and elk, and has spoken often about how much joy the project brings him away from hockey.
The ranch has grown into a serious business, with conservation events and private visits attracting steady interest.
Burns manages the operation year-round and invests heavily in its upkeep and expansion.
His long NHL career and off-ice ventures place his net worth in the $40m range.
Jonathan Huberdeau
Jonathan Huberdeau has built a quiet but effective real estate portfolio alongside his NHL career.
He holds stakes in properties across Florida and Quebec, favouring long-term investments that mirror his steady approach on the ice.
He rarely discusses business publicly, yet his activity in the market has grown in recent years as he looks toward life after hockey.
Huberdeau’s contract with Calgary provides security, and his property ventures add another income stream that keeps his net worth in the $20m range.
PK Subban
PK Subban moved smoothly into media after retiring, becoming one of ESPN’s most recognisable analysts.
His on-air work, production projects, and partnerships with major brands have kept him firmly in the spotlight.
Subban has also remained active in fashion and philanthropy, using his profile to front campaigns and support his foundation’s work in Montreal.
Those ventures, combined with strong career earnings, have lifted his net worth to $50m and cemented his status as one of hockey’s most successful post-playing figures.
Henrik Lundqvist
Henrik Lundqvist has become a major presence in the luxury space since retiring, working with brands such as Tag Heuer and Bread & Boxers while building his own lifestyle projects.
His long-standing reputation as one of hockey’s most stylish figures has helped those partnerships thrive.
He also holds a prominent media role with MSG Network, where he covers the Rangers and contributes to broader NHL coverage.
Lundqvist’s blend of broadcast work and high-end branding keeps him active well beyond his playing days, supporting a net worth that now sits around the $50m mark.
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