Steph Curry changed basketball forever. But he hasn’t just dominated on the court; he’s built a business portfolio that mirrors the same precision and consistency.
As of 2025, Curry’s net worth is estimated to be $240million, with annual earnings that now exceed $150million.
That figure places him among the most financially successful athletes in the world. More importantly, his rise has been steady, calculated, and built on equity, brand control, and long-term vision.
Curry isn’t just an all-time great on the court. He’s now a player in media, footwear, real estate, and venture capital.
Steph Curry’s net worth
Curry was the first NBA player to sign a $200million contract, doing so with the Golden State Warriors in 2017. Four years later, he became the first to sign a second contract, worth $215million over four seasons.
In 2023–24, he earned $51.9million in salary, becoming the first NBA player to cross the $50million mark in a single season. With a one-year extension signed in 2024, he’s now under contract through 2026–27 and will take home about $56million for the 2025 season.
His career earnings from NBA salaries alone now exceed $350million, helping boost his net worth to $240million, but his biggest wins have come from what he’s done with that platform.
The Curry Brand
No partnership defines Curry’s financial profile more than his relationship with Under Armour. After signing with the brand in 2013, he quickly became the face of their basketball division.
In 2020, the company launched Curry Brand, an imprint similar to Nike’s Jordan Brand. In 2023, Curry signed a long-term extension to keep the partnership running through retirement.
He now serves as president of Curry Brand, shaping the product line, strategy, and talent signings. De’Aaron Fox, MiLaysia Fulwiley, and Keisei Tominaga have all joined the brand in recent years, expanding its reach globally.
By the end of 2025–26, Curry is on track to earn more than $473million from Under Armour, according to multiple reports. That includes salary, bonuses, equity, and royalties.
Endorsements and investments
Curry’s value to brands goes well beyond sneakers. His annual endorsement income is estimated at $100million, with a portfolio that spans several sectors.
He’s partnered with JPMorgan Chase, Rakuten, Callaway Golf, Subway, Sony, Panini, and 2K Sports. Earlier in his career, he worked with Infiniti, Vivo, and Nissan. He’s also served as a global ambassador for Rakuten since 2019.
Curry’s brief involvement with FTX led to legal scrutiny after the crypto exchange collapsed in 2022. But even with that setback, his position in the global athlete marketing space remains strong. In 2025, Forbes ranked him as the second-highest-paid athlete in the world, trailing only Cristiano Ronaldo.
He continues to invest in wellness and sports ventures. In 2025, he backed PLEZi Nutrition, a kids’ drink company cofounded by Michelle Obama, and Nirvana Water Sciences, a performance-focused water brand. He also invested in Unrivaled, a 3-on-3 women’s basketball league launched by WNBA stars.
Business operations and structure
SC30 Inc. manages Curry’s business, overseeing his investments, partnerships, and charitable efforts. He also leads Thirty Ink, a San Francisco-based brand and media company focused on long-term social impact.
In 2025, Curry purchased an $8.5million commercial property in San Francisco to serve as Thirty Ink’s headquarters. That move consolidates his operations under one roof and gives his expanding business interests a permanent base.
This setup is key to understanding the broader picture of Curry’s net worth. It’s not just tied to earnings, it’s built on long-term infrastructure and control.
Unanimous Media and storytelling
Curry’s production company, Unanimous Media, is a pillar of his post-NBA planning. Founded in 2018, it focuses on family-friendly, values-driven content and has partnerships with NBCUniversal, Audible, and Sony.
Unanimous produced projects like The Queen of Basketball, Breakthrough, and Stephen Curry: Underrated, released on Apple TV+ in 2023. The company has also worked on game shows, animated series, and short-form documentaries.
Real estate and lifestyle
Curry’s property portfolio is as calculated as his shot selection. In 2021, he and Ayesha moved into a $30million mansion in Atherton, California, widely regarded as the most expensive postcode in the United States.
Before that, he sold another Bay Area property for $31.2million, having bought it just two years earlier. They also own a second home in Alamo, once listed at nearly $9million, along with a $2.1million vacation property in Florida and an apartment in San Francisco’s Four Seasons tower.
Most recently, Curry added an $8.5million commercial space in San Francisco, which now serves as the headquarters for his brand and media ventures.
Eat. Learn. Play. Foundation
Curry’s off-court work goes far beyond sponsorships and media deals. In 2019, he and Ayesha launched the Eat.Learn.Play. Foundation to support children across Oakland with meals, books and safe spaces to play and grow.
Since then, the foundation has committed millions of dollars to local schools, funded new playgrounds, and partnered with Under Armour to revive middle school sports across the city. Curry shows up, reads to kids, plays ball, and makes sure the work stays connected to the community it serves.
Alongside gym refurbishments, pop-up food events and literacy drives, the foundation has become a key part of how Curry puts his staggering net worth to good use.
READ MORE: TOP 15 HIGHEST-PAID NBA PLAYERS IN 2025-26: STEPH CURRY NO.1?
